Doomed is the logo and branding for photographer, Jason Goodrich.
"NYC has been my home since. It is here that I find the underlying grit enabling the growth and emotional connection of my work. Everyone has a quiet composure, a strength that I can only describe and as our animal instincts and drive for success. All emotions fall to this ideal, we cannot control our emotions but merely our reactions to them. In my work I try to pull out these feelings. Everyone shows this no matter and what I feel is our true selves.My logo is an old Rollie Flex with the camera name replaced by the word “DOOMED”. I feel as though I am destined to make images, for people to feel an emotional connection in my work. For better or worse I am DOOMED to be a photographer…..."